Direct Marketing ROI Projected for 2008
To see the way the Direct Marketing Association is projecting things, we all ought to get into e-mail marketing as our primary method of communicating … fast! I’m not so sure that’s really true, but...
View ArticleOveruse of Personalization Hurts Credibility
Overuse of personalization is a marketing trend that we all must be aware of. While ultra-customization (at the individual level) is very doable today with direct mail, email and PURLS (Personalized...
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Email Won’t be Pigeonholed! Email’s Versatile Role in the Marketing Mix
Simply too adaptable to limit to one purpose or application, email marketing should be an important part of the mix of channels you use to help nurture prospect leads and further engage and retain your...
View Article2013 Email Evolution Conference Discount
Because Grant Johnson is an EEC13 speaker, Johnson Direct is authorized to give you a special discount price for this idea-stimulating conference. Now’s the time to register — and save — for the 2013...
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